by Darlene Ziebell | Jun 16, 2020 | Alliances, Branding, Business Partnerships, Exit Strategies, Hiring, Marketing, Operations, Services, Startup Visions
This article was published about me in Entrepreneur Magazine in April 1997. At that time, my name was Darlene Pinkowski. In this article, I discussed the strategies I used to create a successful business strategy for my consulting firm, Actoras Consulting Group....
by Darlene Ziebell | Sep 11, 2018 | Marketing
My marketing planning methods are as Easy As 1-2-3. Over my entrepreneurial career owning four different companies in a variety of industries, I learned how to quickly set up a marketing plan! I believe a company’s marketing plan is the foundation for business...
by Darlene Ziebell | Sep 2, 2018 | Marketing
Over the past months several business owners approached me asking if they could contract with me for private coaching. After we spent some time discussing my approach they said: ”I wish I met you first”. I learned through these discussions that before coming to me,...
by Darlene Ziebell | Sep 2, 2018 | Marketing
Many of my private clients make this statement to me almost word for word: “Marketing doesn’t work!” And I agree with them under certain conditions. Unfortunately most of the women business owners I coach privately, have this condition. I call it,...
by Darlene Ziebell | Sep 2, 2018 | Marketing
Do you ever stumble when someone asks you “Tell me about your business”? In most cases you may only have a few seconds to explain what your business is and why it should be important to the person who asked you that question. I use 5 components to create an elevator...
by Darlene Ziebell | Aug 30, 2018 | Marketing
If not, here are some tips on how to fix it. There are over 300 million people living in the United States. If you own an online business, how do you select which of these millions of people to target for your business? The more specific you can be in designing...
