Easy as 1 -2 – 3

Easy as 1 -2 – 3

My marketing planning methods are as Easy As 1-2-3. Over my entrepreneurial career owning four different companies in a variety of industries, I learned how to quickly set up a marketing plan!  I believe a company’s marketing plan is the foundation for business...
My Marketing Plan Doesn’t Work!

My Marketing Plan Doesn’t Work!

Many of my private clients make this statement to me almost word for word: “Marketing doesn’t work!” And I agree with them under certain conditions.  Unfortunately most of the women business owners I coach privately, have this condition.  I call it,...
Do you Stumble through your Elevator Message?

Do you Stumble through your Elevator Message?

Do you ever stumble when someone asks you “Tell me about your business”? In most cases you may only have a few seconds to explain what your business is and why it should be important to the person who asked you that question.  I use 5 components to create an elevator...
Is your marketing plan working?

Is your marketing plan working?

If not, here are some tips on how to fix it.  There are over 300 million people living in the United States.  If  you own an online business, how do you select which of these millions of people to target for your business?  The more specific you can be in designing...