If not, here are some tips on how to fix it. There are over 300 million people living in the United States. If you own an online business, how do you select which of these millions of people to target for your business? The more specific you can be in designing your ideal customer, the more successful your marketing plan will be. For example, with my travel agency, I targeted adults over the age of 50 who had taken a cruise in the past and owned a time share. Our intention was to target those adults who like to vacation. Time share owners love to travel and they have the time to travel too. This helped us in designing our messages, the choice of words to use in our ads, and helped us select the photographic images we used to typic our ideal customer. All of our marketing newsletters, ADS, website images and editorial copy focused on this category of people. Sign up for my webcast training and learn more details to help you create your ideal marketing plan that works.