Business Strategy Specialist
About Me

Things I Wish I Knew Before I Started a Business

My name is Darlene Ziebell. Early in my career I bought my first business. Everyone I had access to made it sound easy. I recently read that 85% of all  businesses fail in their early startup phase.  I learned a lot through my failures and mistakes.   Through these challenges, I’ve been able to make 4 of my businesses experience tremendous customer growth in a short period of time. However, that growth came with many unexpected challenges; challenges that most experienced business owners won’t talk about.  From funding a startup through exiting your business, I’ve been there.  And there are many stages in between when operating a business:  Launch, Growth, Maturity and Decline.  I’ve made those stages work.

Let me share these experiences and work with you to guide your business to its greatest potential.  I’m willing to share my successes as well as any mistakes to help you avoid the challenges I was exposed to.  Wherever you are in your business lifecycle, I’m sure I can guide you.  Click on the service below that best describes where you need the most help with your business today.  If you are not sure where to start, consider calling me for an appointment. In our introductory session we begin to develop a customized strategic plan for your and your business. On this call I discuss the various phases of business where you should direct your attention to achieve the greatest success.

Not sure if you need a consultant? Listen now

by Darlene Ziebell

How Do I Know If I Need a Business Strategy Specialist?

What is Business Strategy Specialist?

Business consulting is the process where an experienced advisor helps entrepreneurs achieve their business goals. Use a business consultant to help you with strategies and techniques to create a successful business. Using the advice of an experienced consultant may help you increase revenue and steady business profits. Learn specific marketing and business skills and boost clarity about your business vision.

How Do I Know if Business Consulting Is Right for Me?
If you are an entrepreneur struggling to reach your financial goals, facing partnership challenges, seeking effective marketing plans, experiencing employee issues, or not sure what your business legacy is, perhaps you should consider an experienced business advisor to point out potential landmines and walk you through potential solutions.
Do You Only Work With Established Companies?
Not only do I work with established companies, I help many people create startup plans. Experienced in a variety of industries, I advise those companies selling or creating products, services, non-for-profits, education, manufacturing,  governments and others. Learn how to create a plan that includes strategies for future potential business issues. Failing to plan is planning for failure.
Do You Offer Ongoing Consulting Services?
I offer consulting services for all stages in the life of your business.  From startup to exit strategies.  Begin by enrolling for my online webcasts or call me to discuss a customized consulting program that meets your needs.
What is the difference between a coach and a consultant?
A business coach works with you to develop the skills you already have.  They bring out the best in you.  A business consultant is an expert you turn to for help with your business.  They teach you skills you don’t know.  They are well versed in business strategy which they use to help you gauge the direction and scalability of your business. They analyze the goals you have for your business and help you create a plan of action required to actually accomplish those goals!

About Darlene Ziebell


Darlene is an experienced entrepreneurial veteran with experience starting several companies.  Her success with each of her businesses contributes to her vast business knowledge.  Learn from her personal experiences on how to be a successful business owner and meet your life’s dreams.

Companies & People I’ve Worked With

“If only I had met Darlene earlier, I wouldn’t have wasted more resources than I care to think about.”
“Darlene is very instrumental in creating vision for my company. I was impressed with her knowledge of the medical industry. She provided us with creating marketing along with easy to follow action guides. I’ve worked with Darlene a long time and her insights contribute to the success of my business.” Wally S.

President, Womens International Pharmacy

“Darlene has a remarkable instinct for business strategy of not only knowing WHAT improvements to make, but WHEN and HOW to implement them. In the 20+ years I’ve known her, she has always provided us with useful management advice including accounting methodology, personnel and legal issues, contemporary marketing foresight, even spot-on location suggestions. Darlene is a true professional, honest and straight forward, whose insights have guided us through nearly 25 years of success as a growing national entertainment company.” Mark M.

Producer, Get Away WIth Murder

Business News & Resources

Where To Look For Money

Where To Look For Money   New owners struggle to obtain money to keep their businesses going. Some apply for numerous credit cards and consistently transfer balances between accounts to help with cash flow. Others drain their savings accounts and some apply for bank...

Stage Right

This article was published about me in Entrepreneur Magazine in April 1997. At that time, my name was Darlene Pinkowski. In this article, I discussed the strategies I used to create a successful business strategy for my consulting firm, Actoras Consulting Group....

Why Banks Won’t Fund Money To Really Small Businesses

A 26-year old entertainment business forced to close, a 3-year-old egg production company stopped expanding and a 2-year old children’s birthday party planner shut down because each can’t get the PPP money needed to survive.  Since the Feds pay fees based on a...